Juliana Rabe was all set for a sensible life in medicine—until just before her M1 year, a spontaneous leap across the pond to the London College of Fashion changed everything. She went for a short course in styling and fashion ethics, got selected to attend London Fashion Week, saw too many fabulous coats, and said: “Yeah… med school can wait.” (It’s still waiting.)

​

With a background in business from the University of Texas at Austin (honors, naturally), and an eye trained at one of the world’s top fashion schools, Juliana brings both structure and style to everything she touches. Her high-fashion work has landed in Vogue Italia, but her real passion? Helping real people look like the best version of themselves—on ordinary Tuesdays, at once-in-a-lifetime galas, and everything in between.

​

She works with women, men, and kids—curating looks for daily life, special events, holidays, and everything in between. Whether it’s cozy, couture, or somewhere in the middle, Juliana’s sixth sense is making people feel like themselves—only better dressed.

​